White Paper

Talent Wars: The Competition for Skilled Digital Marketers

By CUNA Councils

posted 09.05.2019 (M & BD)

Digital marketing talent is in high demand and short supply. In the current market, every open marketing position can become a skirmish in the ongoing war to capture the talents and loyalties of skilled digital marketers willing to commit to the credit union movement.

This white paper covers:

  • The digital skills required by modern marketers.
  • The ongoing evolution of marketing and digital skills.
  • The importance of reputation in recruiting talented marketers.
  • Recruitment and retention tactics for external and internal candidates.
  • Marketers’ thoughts about why they stay at credit unions, despite ongoing offers from other organizations.

The competition for digital talent is likely to remain an ongoing challenge for credit unions, rather than a new and temporary development, because digital media is now a standard for how credit unions interact with members and deepen member relationships.

Also available: One Page Summary

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