New CUNA Finance Council White Paper: Focus on Product Profitability

By Karen Bankston07.11.2019

The CUNA Finance Council has published a new white paper, “Focus on Product Profitability: Analysis and Execution in the Race for Real Growth.”

In the current environment of prolonged net interest margin compression, fierce competition, and increased reliance on remote delivery, evaluating and managing for profitability is a high priority for credit unions. Generating a profit to support the full range of products and services members expect from their financial services provider is operationally imperative.

This Finance Council white paper explores:

  • key areas where product profitability analysis can improve financial outcomes,
  • basic frameworks to conduct and hone these evaluations,
  • approaches credit union finance professionals can take to work alongside product managers to conduct analyses and set profitability standards, and
  • potential obstacles and solutions to translate profitability analyses into a foundation for effective decision making.

white paper

white paper summary

CUNA Council members are eligible to receive complimentary copies of this, and hundreds of other white papers. The paper is available online in the white paper section of

Not a Council member? Explore member benefits and join now.

Press may contact Natalie Sherry at for more information.

About CUNA Finance Council:
CUNA Councils are a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement.  The CUNA Finance Council is one of seven CUNA Councils, a network of more than 7,000 credit union professionals. For more information, visit